Here are some tips for building better relationships with customers. You have likely heard said before that each person you meet can connect you to an average of 200 new people, keeping this in mind, it is no secret that a strong relationship with a customer can bring more business. With that in mind we also know that there are key actions that will create that stronger relationship with the customers. The goal is always to nurture the relationship you have earned, and to ensure that in your customer’s mind, you stand out more than you competition. So, what exactly are those key actions?
There are actually five great actions that will be key to building a better relationship with your customers. Now like many of my posts you will find that these are not “the best kept secret” and they have nothing that I would call “NEW”, that’s because overall everything you need to now is already there!
In order to build a better relationship with a customer, you need to care. You will need to care about what they need, what they like, who they are and finally, that they want to come back.
If you do not care, a customer can tell. If you are approaching customers and all you see is $$$ signs, they feel it!
It is really simple to care, even if you are caring for your own benefit. A great sales person knows that in order to get the highest level of sales out there, you need to care about the customer. If you help them get what they want, You will get what you want. It does not matter if you care, so you can gain a profit. I mean that is in fact what you are in business for right?
Build trust
Trust will be one of the strongest things you can do in order to build a better relationship with your customer. The reason is that people will buy from someone they trust. Have you ever driven all the way across town to pick up a pair of shoes that looks just like the shoes you could have bought 1 block from your house.
There is probably a reason for this. You trust the company and staff you went to, you got great service before, and trust was establish based on one simple rule, the golden rule of customer service, companies that follow that rule do well.
The Golden rule of customer service. “SMILE, AND GIVE YOUR CUSTOMER WHAT YOU SAID YOU WHERE GOING TO GIVE THEM, HOW YOU WHERE GOING TO GIVE IT TO THEM, WHEN YOU WHERE GOING TO GIVE IT TO THEM, THE SAME WAY YOU SAID YOU WHERE GOING TO GIVE IT TO THEM.”
When you trust someone, you know you are getting a good product, at a good price, and that you care enough to help them if there are problems.
Know your customer
Knowing your customer makes a huge different in the relationship you build with them. This does not mean that you need to know the last time they went and had a new set of glasses made, unless that is your product or service. It means simply that you get to know the customer enough to know your product will work for them.
There will be times that you are not the right person virtual roundtables for the customer to come to. Your product is not what that customer needs at that time. Rather than trying to make a fast buck, you will want to point that customer in the right direction. This way when the time comes that the customer needs your service or knows someone who does, they will get that business to you.
Listen
If you listen to your customer, you will build a better relationship. If you listen to your customer, you will learn how you can be of service! The reason is that anyone can talk. It takes a wise person to listen. Let me tell you, I would rather purchase a product from a person who listened to me, and know what I need, than from a person who only talks about what they have.
We all have 2 ears and one mouth, so learn to listen twice more opening your mouth! It’s not about you, it’s all about them!
Following these tips will help you to build a better relationships with your customers. This is the key factor that will help to bring more business, and therefore more profits to your company in the long run. Care, trust, knowledge and listen will always bring customers back in for more. Hey, they may even bring a friend.
